{"id":1003,"date":"2021-08-18T14:47:15","date_gmt":"2021-08-18T14:47:15","guid":{"rendered":"https:\/\/vinataba2.starfruit.jmtfoto.com\/?post_type=business_areas&p=1003"},"modified":"2021-11-02T07:49:39","modified_gmt":"2021-11-02T07:49:39","slug":"candy","status":"publish","type":"business_areas","link":"https:\/\/jmtfoto.com\/business_areas\/candy\/","title":{"rendered":"B\u00c1NH K\u1eb8O"},"content":{"rendered":"\n

Trong nh\u1eefng n\u0103m qua, ng\u00e0nh b\u00e1nh k\u1eb9o Vi\u1ec7t Nam c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kh\u00e1 \u1ed5n \u0111\u1ecbnh v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng b\u00ecnh qu\u00e2n 8-10\/n\u0103m. T\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng b\u00e1nh k\u1eb9o c\u1ee7a Vi\u1ec7t Nam trong n\u0103m 2020 d\u1ef1 ki\u1ebfn \u0111\u1ea1t h\u01a1n 200.000 t\u1ea5n v\u00e0 Doanh thu \u01b0\u1edbc \u0111\u1ea1t h\u01a1n 40.000 t\u1ef7 \u0111\u1ed3ng, doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eadm l\u1ea1i b\u1edfi \u1ea3nh h\u01b0\u1edfng d\u1ecbch covid-19. Ng\u00e0nh b\u00e1nh k\u1eb9o Vi\u1ec7t nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i. Hai n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh n\u00e0y \u0111\u1ea1t kho\u1ea3ng 8-10%, thay v\u00ec 15-20% trong giai \u0111o\u1ea1n 2010-2015. Tuy nhi\u00ean, trong con m\u1eaft c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ngo\u1ea1i, th\u1ecb tr\u01b0\u1eddng 97 tri\u1ec7u d\u00e2n c\u1ee7a Vi\u1ec7t Nam v\u1eabn \u0111\u1ea7y h\u1ea5p d\u1eabn, b\u1edfi so v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh ng\u00e0nh b\u00e1nh k\u1eb9o tr\u00ean th\u1ebf gi\u1edbi kho\u1ea3ng 1,5% v\u00e0 ri\u00eang \u0110\u00f4ng Nam \u00c1 l\u00e0 3%, th\u00ec m\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u00e1nh k\u1eb9o Vi\u1ec7t Nam v\u1eabn cao.<\/p>\n\n\n\n

C\u00f4ng ty TNHH H\u1ea3i H\u00e0 \u2013 Kotobuki, \u0111\u01a1n v\u1ecb th\u00e0nh vi\u00ean c\u1ee7a T\u1ed5ng c\u00f4ng ty Thu\u1ed1c l\u00e1 Vi\u1ec7t Nam, ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1nh k\u1eb9o (v\u1edbi s\u1ed1 v\u1ed1n g\u00f3p 70% c\u1ee7a T\u1ed5ng c\u00f4ng ty thu\u1ed1c l\u00e1 Vi\u1ec7t Nam (Vinataba) v\u00e0 30% v\u1ed1n g\u00f3p c\u1ee7a t\u1eadp \u0111o\u00e0n Kotobuki Holding (Nh\u1eadt B\u1ea3n ). \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb n\u0103m 1992, H\u1ea3i H\u00e0 \u2013 Kotobuki \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t trong nh\u1eefng li\u00ean doanh s\u1ea3n xu\u1ea5t b\u00e1nh k\u1eb9o \u0111\u1ea7u ti\u00ean \u1edf mi\u1ec1n B\u1eafc.<\/p>\n\n\n\n

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V\u1edbi chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00fang \u0111\u1eafn v\u00e0 s\u1ef1 ch\u1ec9 \u0111\u1ea1o s\u00e1t sao c\u1ee7a T\u1ed5ng c\u00f4ng ty Thu\u1ed1c l\u00e1 Vi\u1ec7t Nam, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a H\u1ea3i H\u00e0 – Kotobuki \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1nh k\u1eb9o Vi\u1ec7t Nam nh\u1edd s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 m\u1eabu m\u00e3, ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea9u v\u1ecb v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00e1 th\u00e0nh c\u1ea1nh tranh, ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh, \u0111\u1ea1t ti\u00eau chu\u1ea9n v\u1ec7 sinh an to\u00e0n th\u1ef1c ph\u1ea9m. Kh\u00f4ng ch\u1ec9 chi\u1ebfm tr\u1ecdn tr\u00e1i tim kh\u00e1ch h\u00e0ng trong n\u01b0\u1edbc, \u201ccon t\u00e0u H\u1ea3i H\u00e0 \u2013 Kotobuki\u201d v\u1edbi nh\u1eefng ti\u1ec1m l\u1ef1c m\u1ea1nh m\u1ebd \u0111\u00e3 s\u1eb5n s\u00e0ng v\u01b0\u01a1n kh\u01a1i, chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

V\u1edbi h\u1ec7 th\u1ed1ng g\u1ea7n 50 c\u1eeda h\u00e0ng b\u00e1nh t\u01b0\u01a1i Origato ph\u00e2n b\u1ed1 r\u1ed9ng kh\u1eafp t\u1ea1i Th\u1ee7 \u0111\u00f4 H\u00e0 N\u1ed9i v\u00e0 B\u1eafc Ninh, c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1nh gato, b\u00e1nh sinh nh\u1eadt, b\u00e1nh t\u01b0\u01a1i cung c\u1ea5p cho c\u00e1c su\u1ea5t \u0103n h\u00e0ng ng\u00e0y t\u1ea1i c\u00e1c tr\u01b0\u1eddng h\u1ecdc v\u00e0 khu c\u00f4ng nghi\u1ec7p l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 ph\u1ee5c v\u1ee5 t\u1eadn t\u00e2m \u0111\u1ed9i ng\u0169 c\u00e1n b\u1ed9 nh\u00e2n vi\u00ean C\u00f4ng ty TNHH H\u1ea3i H\u00e0- Kotobuki. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau bi\u1ec3u c\u1ee7a C\u00f4ng ty hi\u1ec7n nay nh\u01b0 b\u00e1nh Orito, cracker h\u01b0\u01a1ng b\u01a1, cracker v\u1eebng d\u1eeba, b\u00e1nh cookies v\u1edbi s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 trong n\u01b0\u1edbc t\u0103ng cao qua t\u1eebng n\u0103m, v\u01b0\u1ee3t qua qua nh\u1eefng ti\u00eau chu\u1ea9n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, m\u1eabu m\u00e3 \u0111\u00e3 xu\u1ea5t kh\u1ea9u th\u00e0nh c\u00f4ng sang th\u1ecb tr\u01b0\u1eddng Nh\u1eadt B\u1ea3n – \u0111\u1ea5t n\u01b0\u1edbc n\u1ed5i ti\u1ebfng kh\u1eaft khe v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n

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\u0110\u1ec3 m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t k\u00ednh doanh, n\u0103m 2016 C\u00f4ng ty \u0111\u00e3 \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t b\u00e1nh k\u1eb9o hi\u1ec7n \u0111\u1ea1i t\u1ea1i khu c\u00f4ng nghi\u1ec7p Ti\u00ean S\u01a1n, t\u1ec9nh B\u1eafc Ninh v\u1edbi c\u00f4ng su\u1ea5t h\u00e0ng ngh\u00ecn t\u1ea5n\/n\u0103m. S\u1ef1 ki\u1ec7n b\u01b0\u1edbc ngo\u1eb7t n\u00e0y \u0111\u00e3 \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh c\u1ee7a H\u1ea3i H\u00e0 \u2013 Kotobuki \u2013 x\u1ee9ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn s\u1ed1 1 Vi\u1ec7t Nam.<\/p>\n\n\n\n

Con t\u00e0u H\u1ea3i H\u00e0 \u2013 Kotobuki d\u01b0\u1edbi s\u1ef1 ch\u00e8o l\u00e1i c\u1ee7a \u0111\u1ed9i ng\u0169 L\u00e3nh \u0111\u1ea1o c\u00f3 t\u00e2m, c\u00f3 t\u1ea7m, gi\u00e0u kinh nghi\u1ec7m nhi\u1ec1u n\u0103m qua lu\u00f4n tr\u1ecdng ch\u1eef t\u00edn h\u00e0ng \u0111\u1ea7u, l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m, kh\u00f4ng ng\u1eebng \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t m\u1edbi, \u0111\u1ed9c quy\u1ec1n t\u1eeb n\u01b0\u1edbc ngo\u00e0i, nghi\u00ean c\u1ee9u s\u00e1ng t\u1ea1o ra c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, \u0111a d\u1ea1ng \u0111\u00e1p \u1ee9ng nhi\u1ec1u ph\u00e2n kh\u00fac ti\u00eau d\u00f9ng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. Ngay c\u1ea3 khi c\u00f3 s\u1ef1 l\u1ea5n s\u00e2n c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1nh k\u1eb9o nh\u1eadp ngo\u1ea1i, v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, H\u1ea3i H\u00e0 \u2013 Kotobuki kh\u00f4ng xem \u0111\u00f3 l\u00e0 kh\u00f3 kh\u0103n m\u00e0 l\u1ea5y \u0111\u00f3 l\u00e0m \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng, H\u1ea3i H\u00e0 \u2013 Kotobuki v\u1edbi ti\u1ec1m l\u1ef1c l\u1edbn m\u1ea1nh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng, trong t\u01b0\u01a1ng lai s\u1ebd ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng, x\u1ee9ng \u0111\u00e1ng l\u00e0 \u201ccon t\u00e0u l\u1edbn\u201d v\u01b0\u1ee3t qua m\u1ecdi phong ba, b\u00e3o t\u00e1p, v\u01b0\u01a1n kh\u01a1i m\u1ea1nh m\u1ebd, chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng c\u00e1c qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5.<\/p>\n\n\n\n

\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n giai \u0111o\u1ea1n 2020 \u2013 2025<\/p>\n\n\n\n

+ L\u00e0 c\u00f4ng ty TOP \u0111\u1ea7u trong cung \u1ee9ng s\u1ea3n ph\u1ea9m b\u00e1nh t\u01b0\u01a1i, Gato, b\u00e1nh k\u1eb9o cao c\u1ea5p c\u00e1c lo\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/p>\n\n\n\n

+ \u1ee8ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ch\u1ebf bi\u1ebfn v\u00e0o s\u1ea3n xu\u1ea5t v\u00e0 b\u1ea3o qu\u1ea3n th\u1ef1c ph\u1ea9m theo c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn c\u1ee7a Nh\u1eadt B\u1ea3n<\/p>\n\n\n\n

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